Stanley Dean Witter Introduces ichoice – an
Innovative Service Platform for Individual Investors |
ichoice, a new
range of service relationships for individual investors that allows clients to
choose simply and conveniently the way they conduct their financial
transactions, was launched today by Morgan Stanley Dean Witter. Through ichoice, investors now have maximum flexibility to do
business with us their way – from taking advantage of the personalized guidance
of our highly trained Financial Advisors to making and executing investment
decisions on their own. ichoice leverages the products
and services offered by Morgan Stanley Dean Witter's individual securities
business, the Private Client Group, and the pioneering technology and
capabilities of the Company's online business, Morgan Stanley Dean Witter
Online, formerly known as Discover Brokerage Direct.
To view the press release, click
For more information on ichoice, click
To view an edited version of the press conference, click
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